走暗路，耕瘦田，进窄门

CASE STUDIES

Case Studies

As Velan, I treat case studies as the captain’s log of a one-person systems builder—documenting how Zenvel principles become real-world execution.

You’ll find two streams of work: deep-dive retrospectives from my own projects, and structured teardowns of standout industry cases that reveal reusable growth patterns.

Every analysis anchors on Zenvel’s pillars—Rationality, Order, Self-Drive—to extract methods that independent builders can operationalize. Learn by doing, do while learning.

My Project Reviews

Tracing the full arc of products I build from scratch, including technical architecture, growth experiments, key metrics, and the lessons that stuck.

CompressImage.dev Review: Building a 'Privacy-First' Client-Side Image Compression Tool
Internal Project

CompressImage.dev Review: Building a 'Privacy-First' Client-Side Image Compression Tool

An in-depth review of my first 'Small & Beautiful' tool site, CompressImage.dev. This post details the project's journey from concept to MVP, focusing on the 'privacy-first' client-side compression architecture, support for next-gen formats like AVIF/WebP, tech stack considerations, pitfalls encountered, and the subsequent SEO and content strategy.

Zenvel:OrderZenvel:RationalityTooling
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Industry Case Studies

Deconstructing best-in-class products and strategies through the Zenvel lens to surface playbooks for compounding, sustainable growth.

The 'Small & Beautiful' Tool Site Playbook: A Best Practice Guide from 0 to Stable Profit
Industry Insight

The 'Small & Beautiful' Tool Site Playbook: A Best Practice Guide from 0 to Stable Profit

This guide combines the product design essence of morsecodetranslator.com with the SEO & operational strategies from 'San Mu's' $2k/month case study, applied to my own tool site compressimage.dev, distilling an action blueprint for building 'Small & Beautiful' tool sites from 0 to 1.

Zenvel:RationalitySEOGrowth Strategy
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